Founder & Managing Partner
Biography — Bilal Itani
- Bilal Itani is the Founder and Managing Partner of Cedar Consulting Group, a U.S.-based firm supporting multinational medical device companies seeking to enter and expand across the Middle East and North Africa (MENA) region. With more than 30 years of leadership experience managing multinational medical device companies, Mr. Itani brings a proven track record in building successful commercial operations, navigating healthcare systems, and driving sustainable growth.
- He is recognized for his exceptional ability to bridge Western innovation with regional market needs, guiding companies through regulatory, commercial, operational, and cultural complexities to establish strong and profitable market footprints.
Key Achievements
- 30+ years of leadership experience in the medical device sector across MENA
- Held senior leadership roles with major global companies: Boston Scientific, Medtronic, and Karl Storz
- Successfully led market expansion and operational scale-up across multiple countries
- Built and managed large distribution networks supporting diverse therapeutic portfolios
- Forged strategic partnerships with leading healthcare institutions and KOLs
- Drove significant regional revenue growth through targeted commercial strategies
- Led large-scale commercial and operational teams
- Experience managing product and clinical education initiatives
- Proven track record of successful C-suite collaboration and negotiation across markets
Areas of Expertise
- Market Entry & Expansion Strategy
- Medical Device Commercialization
- Strategic Partnerships
- Distributor Network Development
- Operations & Organizational Leadership
- Policy, Tendering & Reimbursement
- Sales Strategy & Execution
- Cross-Cultural Relationship Building
- Clinical & Product Education